Birra Moretti x The Luna Cinema
BRIEF
Drive brand relevancy by bringing to life what the Birra Moretti stands for – ‘The Home of Life’s Simple Pleasures’.
RESPONSE
Experiential partnership between Birra Moretti and The Luna Cinema –
Headline bar sponsorship with media comms across all The Luna Cinema channels.
Bespoke branded Italian inspired experiential bar activation onsite at all The Luna Cinema venues.
The activation featured a beautiful hand-made bar and pergola with hand-painted signage and branding to give it a rustic Italian feel, plus on-site competitions and a partnership with premium Italian snack brand Crosta & Mollica.
IMPACT
Birra Moretti presence and activation at 184 screenings in 54 locations.
Bespoke hand-built bar touring the UK across the summer season.
Birra Moretti x 2 AV creative within the ad reel reaching an audience of 112,480 admissions.
Total marketing reach of 42,889,390 OTS.
Total PR reach of 629,000,000.
Birra Moretti x The Luna Cinema social posts reaching 179,928.