Brand Challenge

Peugeot was seeking to evolve and grow their existing partnership with Showcase Cinemas, continuing to reach their target audience via cinema authentically.  With more retailer involvement and a continued alignment with stylish blockbusters.

Response

CLOSER with Peugeot and Showcase gives INSIDER members up close access to some of the most up and coming talent and stylish film releases.

In addition to continuing to present the Showcase INSIDER loyalty programme, through CLOSER, Peugeot will have an always on association with film connecting Showcase and Peugeot audiences to the best film content and experiences.

Impact

Project ongoing.