Brand Challenge

Peugeot was seeking to evolve and grow their existing partnership with Showcase Cinemas, continuing to reach their target audience via cinema authentically.  With more retailer integration and a continued alignment with stylish blockbusters.

Response

Bringing audiences CLOSER to cinema with Peugeot and Showcase.

Now in its third year, CLOSER continues to connect film lovers with the year's most stylish blockbuster releases through episodic content and exclusive advance screenings.

This year, we're adding an extra treat – on selected opening nights, audiences can enjoy a free popcorn, courtesy of Peugeot.

Impact

Project ongoing.