Engage audiences with Kia’s electric offering and brand values whilst authentically connecting to independent cinema.

Global strapline is Movement that Inspires. It is centred around the idea that we, humans, need to move and consequently discover new things, places and meet new people in order to be inspired and grow.

Kia to collaborate with most iconic name in independent cinema – Curzon.

Journeys That Inspire is a  headline partnership including connection with Curzon’s 90th anniversary celebrations, alongside experiential, bespoke creative and comms in cinemas, digital and streaming platform Curzon Home Cinema.

To date, research is showing that exposure to the Curzon campaign has significantly increased core brand metrics for Kia including awareness, positive associations, and word-of-mouth.