Brand Challenge

Increase awareness of Animal Friends Pet Insurance amongst their target audience.

Response

Animal Friends Pet Insurance presents Dog-Friendly Cinema at two iconic cinema groups – Curzon and Picturehouse.

Animal Friends were founded to support animal welfare and have a mission to create a better life for every animal. To date (as of 20 January 2026), Animal Friends has donated over £10m to animal welfare charities worldwide.

Always wanted to take your precious pooch to the cinema but never had the chance? Now you can.

Impact

Live at Curzon and Picturehouse now.