Brand Challenge

Increase awareness of Estée Lauder’s newly reformulated Double Wear foundation amongst their target audience.

Response

Made to Last – a collaboration between Estée Lauder and Curzon.

Made to Last is a cinema season championing female filmmakers, curated by Girls on Tops. This season marks the launch of Estée Lauder’s new Double Wear foundation, a reformulation of the iconic product, now available in 60 inclusive shades.

To celebrate women in film, on the weekends of International Women’s Day and Mother’s Day, we brought in person shade-matching to select Curzon cinemas, with a bespoke pop up make-up installation.

Impact

Project ongoing.