Brand Challenge

Grow the Beavertown association with Halloween even harder than before via media and experiential. The desire was to show the love for Halloween by association with horror movies.

A wide range of assets were being created – vinyl’s, posters, and animations featuring classic tropes of horror movies – as well as the return of last year’s 3 min short-film Flightmare.

Response

Partner with the #1 cult cinema in the world, The Prince Charles Cinema, to fuse the brand with Halloween and Horror.

Inclusion of a ‘Platinum Spot’ allowed us to give Beavertown exclusive brand presence + exclusive beer on offer. No other advertisers were visible.

We leveraged the partnership to host events and create PR-able moments. Take advantage of the cinema’s high footfall location and iconic exterior to generate association.

Impact

First feature in Campaign’s ‘Halloween Campaign Round Up.’

• c.25,000 film-lovers visiting the Beavertown takeover of The Prince Charles Cinema.

• 4.5 million impressions generated via the cinema’s channels, plus 8 Beavertown events were hosted generating significant PR. 

• The campaign overdelivered media by 237% and media value by 151%.