Brand Challenge

Chanel were forced to compete with other brands for the most premium advert placements in the cinema advertising reel. This led to a reliance on Gold Spots purchased on a film-by-film basis. Which is time consuming and reliant on film product. 

Response

“Ciné Chanel” – Chanel is the exclusiveadvertiser at 20 premium, UK&I venues. We created ‘Ciné Chanel’ to enable the fashion house to build long term relationships with the best venues in UK & Ireland. This unlocks:

• Exclusive advertising rights.

• Max copy length of 120+ seconds.

• Association with all films, event cinema, and classic film screenings.

• Trusted partner venues for brand activations and events.

• Association with the very best venues in UK&I – the Michelin Star of Cinema.

Impact

Project ongoing.