Brand Challenge

Increase awareness of The Collective Suckies product, reaching parents with kids.

Response

The Yog Squad are hitting the big screen 🍓🎬🍌

Big news for little movie lovers – The Collective are teaming up with Showcase Cinemas to bring Suckies to Totally Tots screenings across the country. It’s the perfect first cinema trip – mini movies made just for toddlers, full of colour, fun, and a sprinkle of big-screen magic.

We’ve had a blast bringing the Yog Squad to life in animation for the very first time, as they take their adventure from pouch to picture.

And it gets even better… on the last Sunday of every month, Totally Tots audiences will receive a complimentary Suckies pouch with bespoke activity packs to enjoy during the film. Snack + cinema = sorted.

Ready for a tiny trip to the movies?

Impact

Project ongoing.