Green & Black’s x Everyman
BRIEF
Align Green & Black’s Organic firmly with film and cinema by creating a rich partnership experience in which the product is at the heart and can be enjoyed in premium environments.
Include both brand experience and media communications to specifically bring to life the wildly, deliciously, organic flavour combinations of the Green & Black's Organic range.
RESPONSE
Green & Black’s and Everyman present The Flavour of Film, a bespoke pairing experience that combines the delightful flavours of Green & Black’s Organic Chocolate, with specially curated new films, and unique Everyman cocktails.
During opening weekends, Everyman guests attending these films enjoyed a complimentary Green & Black’s Organic Chocolate and were recommended a cocktail to pair it with, creating the full Flavour of Film experience.
Each pairing was chosen so that the wildly, deliciously, organic flavours of Green & Black’s chocolate matched the highs and lows, twists, and turns of these much anticipated new films.
IMPACT
Delivered over 35M+ impressions across multiple touch points – on-screen, digital, social, in-venue and events.
Connection to four highly-anticipated, stand-out, premium film titles with those film assets embedded in to the branded campaign materials – firmly aligning Green & blacks with film.