Connect a dog centered brand to Curzon’s popular Dog Day Afternoon screenings.

Always wanted to take your precious pooch to the cinema but never had the chance? Now you can with Dog Day Afternoons, where you’re invited to bring your furry friend to watch a film with you at Curzon.

Weekly screenings with lowered sound and complimentary Naturally Meaty Treats from Butcher's for dog owners and their canine companions. (Dog lovers without one of their own are also welcome.)

Visitors of Dog Day Afternoons can also take home a £5 Butcher's voucher to nourish their cinema buddy after the film.

The campaign was such a success that it was extended to a total of 8 months. In total, we reached over 2.5 million impressions, equating to over £150k in added media value. Furthermore, the campaign generated significant organic content, featured in The Retail Times and The Media Leader, with Tom Holland discussing it on the Dish Podcast, further amplifying its reach.