Brand Challenge

Increase awareness of The Singleton brand and drive engagement of The Singleton’s 12 Year Old Single Malt Scotch Whisky. 

Response

Enjoy the films worth savouring with The Singleton.

Picturehouse and The Singleton invite audiences to savour this awards season with Reach for the Peach – a drink now available at Picturehouse venues nationwide.

Impact

5.18M impressions delivered (194% of target).
£311K+ media value (181% of target).
Over-delivery across core channels, with in-cinema reaching 261% of target.
Drove standout awareness during key awards-season moments.