Brand Challenge

Increase awareness of the refreshed Volvo XC60 and it's new features, whilst driving consideration amongst Volvo's target audience.

Response

Volvo’s 30” creative to appear in Wild Spaces, alongside a bespoke 30” created by DIVE shot on location in the Cairngorms National Park to align with the latest episode of Wild Spaces.

What is Wild Spaces?

Cinema advertising that funds nature restoration projects in our National Parks. The projects revive nature, boost biodiversity, and improve access.

We use cinema to emotively and effectively tell good news stories. Episodes of Wild Spaces are shown in cinemas nationwide. 

Each episode brings a project to life, celebrates a National Park, and highlights the advertisers who fund it.

Impact

• 52 Beavers released and born in the wild

• 98% positive sentiment + 96% inspired to act in support of nature

• +46pts Volvo desirability

• 3.5M admissions

• 7M added value admissions