Brand Challenge

Position Ring within shared moments through a premium entertainment partnership that aligned the brand with safety, connection and memorable outdoor experiences.

Response

A headline partnership with Adventure Cinema, integrating Ring across outdoor cinema screenings nationwide.

The partnership placed Ring at the heart of the audience journey, combining on-screen, digital and social amplification with immersive on-site branding to ensure the brand was experienced, across high-dwell summer entertainment environments.

Impact

• 306 screenings delivered nationwide

• Exceptional scale delivering 116.5M impressions delivered across the campaign period.

• Social content overdelivered by 464%