Brand Challenge

Drive Autumn awareness and trial for 1664 Biere.

Response

A short-term Headline Partner across 157 screenings from September to November, transforming rooftops into cosy cinema experiences with blankets, fires, and curated film nights.

Branding featured across the RCC digital channels and on-site with logos on screens, free drinks, headphones, digital programmes, and its AV asset in the Gold Spot on screen. 1664 Biere was served on tap, in cans, and as 0% options, with free popcorn for curated nights.

Impact

Reached 610K website visitors and 45K+ social users, exceeding digital targets by 11%.