Brand Challenge

Drive Autumn awareness and trial for 1664 Biere.

Response

A short-term Headline Partner across 157 screenings from September to November, transforming rooftops into cosy cinema experiences with blankets, fires, and curated film nights.

Branding featured across the RCC digital channels and on-site with logos on screens, free drinks, headphones, digital programmes, and its AV asset in the Gold Spot on screen. 1664 Biere was served on tap, in cans, and as 0% options, with free popcorn for curated nights.

Impact

Exceeded delivery targets by 11%