Brand Challenge

Reposition popchips as the ultimate “noisy snack” in cinema and refresh the Start Something Good TVC to stand out in-reel.

Response

Flipped the classic “Shh… the movie is starting” into a playful cue to open popchips. Partnered with Adventure Cinema and Lionsgate around The Hunger Games: The Ballad of Songbirds & Snakes to deliver engaging in-cinema AV, amplified by a national tour and digital support.

Impact

• 3M+ impressions

• 5K samples distributed

• Added-value film partnership with The Hunger Games via Lionsgate.