Popchips x Adventure Cinema
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popchips, as “noisy snack,” has been absent from cinema screens for too long. How can we recontextualise the popchips “Start Something Good” TVC so that it stands out in-reel.
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Flip the traditional “Shh… the movie is starting” messaging in cinemas into a more positive and playful moment where it’s safe to open that crunchy bag of popchips.
