Brand Challenge

popchips, as “noisy snack,” has been absent from cinema screens for too long. How can we recontextualise the popchips “Start Something Good” TVC so that it stands out in-reel.

Response

Flip the traditional “Shh… the movie is starting” messaging in cinemas into a more positive and playful moment where it’s safe to open that crunchy bag of popchips.

• We partnered popchips with the UK’s primary outdoor cinema, Adventure Cinema. Leveraged this, and a partnership with Lionsgate around The Hunger Games: The Ballad of Songbirs & Snakes to create engaging in-cinema AV promoting the brand.

• The Adventure Cinema partnership provided additional reach via their national tour, email, web, and social marketing.

Impact

• 3.3M+ Impressions

• 5k samples distributed

• Added value partnership with The Hunger Games: The Ballad of Songbirs & Snakes.