Brand Challenge

Seeking multi-dimensional partnership to reach target audience authentically across various channels, with a focus on families and non-traditional families.

Promote Citroën as a 'popular' brand – affordable and accessible for everyone. Launch of two affordable electric cars end of 2024, emphasising electric mobility for all.

Response

Partnering with Showcase to create the Together Ticket will firmly tie Citroën to the formative experience of a family cinema trip. Effectively building an association with families who are careful to spend their money wisely.

Becoming the sponsor of Totally Tots will broaden and deepen the relationship with family audiences, whilst always positioning Citroën at the heart.

This partnership has on-screen media at it's core whilst using a breadth of media and activations to ensure a high frequency that results in increased consideration for Citroen.

Impact

• 3.5M on-screen admissions

• 187M digital impressions

• Success of Together Ticket: nearly 1m cinema trips were made more affordable, thanks to the Citroën.

• Strong research results proving that exposure to on-screen creative messaging had a positive impact on Citroën's KPIs including awareness and consideration.