Brand Challenge

Peugeot was seeking multi-dimensional partnership to reach target audience authentically across various channels with a focus on quality and electric leadership.

Response

Partnering with Showcase Insider offers Peugeot an effective means of regularly communicating with their target audience whilst bringing them what they love – film content.

By hosting previews of the most stylish blockbusters of the year and creating BTS content, year we’ll be rewarding regular cinema-goers and enticing new ones.

This partnership has on-screen media at it’s heart, whilst using a breadth of media and activations to ensure a high frequency that results in increased consideration for Peugeot.

Impact

• 4.34M admissions delivered to date 

• Presented 9 Insider Preview screenings

• 8 Monthly Content Series episodes created in association with stylish blockbusters and aired on social/email.