Brief

After a viral 2021, the challenge for 2022 is to drive sustainable growth for the brand by taking Little Moons to the mainstream and positioning the delicious spheres as a regular (and guilt-free) treat within the target audience’s routine and to become a habitual purchase for ice-creamer fans.

Response

A headline partnership with The Luna Cinema’s open air summer season that includes media, retail, sampling and brand experience. Launching June – Oct 2022.

• Headline sponsorship with media comms across all The Luna Cinema channels.

• Little Moons stocked at all The Luna Cinema events.

• Unique, branded, giant inflatable light installation with a touch of other-worldly playfulness.

• Activation throughout the season including on-site branding, competitions, etc.

• Social content (see examples below)

Impact

Over 125,000 attendees to Luna Cinema. 15,000+ Samples given out on sampling days, and sales targets were smashed.