Little Moons X The Luna Cinema
BRIEF
After a viral 2021, the challenge for 2022 is to drive sustainable growth for the brand by taking Little Moons to the mainstream and positioning the delicious spheres as a regular (and guilt-free) treat within the target audience’s routine and to become a habitual purchase for ice-creamer fans.
RESPONSE
A headline partnership with The Luna Cinema’s open air summer season that includes media, retail, sampling and brand experience. Launching June – Oct 2022.
Headline sponsorship with media comms across all The Luna Cinema channels.
Little Moons stocked at all The Luna Cinema events.
Unique, branded, giant inflatable light installation with a touch of other-worldly playfulness.
Activation throughout the season including on-site branding, competitions, etc.
Social content (see examples below)
RESPONSE
Over 125,000 attendees to Luna Cinema. 15,000+ Samples given out on a handful of sampling days, and sales targets were smashed.