Married at First Sight UK – Premiere


















BRIEF
Create an unforgettable launch event for Channel 4’s new season of Married at First Sight, specifically targeting a Gen Z / millenniel audience.
RESPONSE
An immersive ‘whirlwind wedding day’ experience at Bloomsbury Ballroom in London. Guests entered into a wedding boutique complete with our glamorous shop assistant Lily Snatch Dragon to help you pick out your perfect wedding fit. Walk through the dressing room into a raucous stag/hen nightclub complete with cocktail flairers creating bespoke MAFS cocktails, burlesque performers and prosecco pong – don’t forget the fancy fried chicken!
Watch out, the mother of the bride is about to grab you for your very own nuptials! Journey down our whirlwind wedding aisle for your very own ceremony complete with guests, vows, jelly rings and bouquet throwing target game.
Finally, enter the beautifully dressed wedding reception (and cinema) to the sound of a string quartet playing our fave pop classics and for the preview of episode 1. Our show was hosted by Vogue Williams, and we were joined by the experts from the show (with Mel coming in live from Australia!). The wedding party continued into the evening with bug tunes, dancing and late night tacos. A night full of love <3