Brand Challenge

Drive awareness and trial in a premium environment to engage audiences and maximise product sampling opportunities.

Response

Bringing the brand to film-loving audiences around the UK via a partnership with Everyman.

We put indulgence centre stage via a nationwide multi-channel campaign spanning on-screen, social, email, competitions and in-cinema presence.

Alongside a wide sampling campaign across the Everyman estate, offering complimentary Monty chocolates with every hot drink.

Impact

• 300K samples delivered nationwide (+200% on targets)

• 45% over-delivery on AV admissions and 336% over-delivery on email impressions.